We are very pleased to have for Our Little Books Guest Post Wednesday, a post from author Ron Knight. Besides being a prolific author, he loves to help authors with direction and their marketing. In this post, Ron wants authors to take a look at the last five things they posted (FB, twitter, blog etc.) and then asks themselves if their writing is reflective of who they are and what they represent. A great exercise for anyone who writes anything. Enjoy.
I am going to share your last five posts on Facebook with thousands of readers, along with literary agents and publishers. Would that be okay with you? Take a look at the last five things you posted. While you are at it, look at the last month. What kind of author do you see?
Now, look at your comments and posts on Facebook and Twitter from the point of view of your readers and ask three questions:
“Can I relate to this author’s comments, posts, and Tweets?”
“Is the author helping me with their comments, posts, and Tweets?”
“Would I forward the comments, posts, and Tweets of this author?”
Now put back on your author hat and ask these questions:
“Am I using social media to get my name out there? Do my posts reflect that goal?”
“If a literary agent or publisher looked at my posts over the last two months, would they be impressed with my content?”
“Am I mixing my personal life with my author career goals?”
“Do my opinions give me a decent chance at gaining more readers?”
“When I have a bad day, do I keep it to myself, or do I post it for others to see?”
There are many authors that make daily posts and Tweets, but you would never know they were an author unless you went to their profile page. Here are my suggested social media rules for authors:
~ Everything posted, should relate to your target audience.
~ Everything posted, should interest or help your target audience.
~ Everything posted, should have a chance to be forwarded by others.
~ Stay professional at all times, as if literary agents and publishers are watching you.
~ Do not get personal in social media. (Example: Have your author Facebook account and your personal Facebook account. Keep the two separate when it comes to content.)
~ Keep your personal opinions to yourself, unless your opinions are related to your books, or would interest/help your target audience.
~ If you have a bad day, your readers should not know. In their eyes, you should always be doing well.
You are an author, which means, your content is magnified a thousand percent. Stay professional at all times and remember that others are watching.
Ron Knight has authored eleven novels, along with the AC Heroes graphic novel series. He is the originator and author of Untraditional Publishing. His program, UP Authors is a marketing program that is supported by a collaboration of authors, readers, and those connected to the publishing industry. Ron will gladly assist authors with their manuscript by reading the first chapter, provide feedback, and give advice on steps that the author should take in order to succeed. Also, coming soon: "Untraditional Publishing" by Ron Knight. 47 chapters, jammed packed with helpful information so you can succeed as an author! www.authorronknight.com