Business Etiquette: The Fastest Route to a Successful Business- 4/4 part series.
Part 4 of 4
In our last post, Ms Syndi Seid---a leading authority on international etiquette and protocol and founder of Advanced Etiquette---in her interview with LuxeSF, discussed actual business behaviors surrounding business etiquette. In the last of our four part series, Ms. Seid discusses different business behaviors between East and West Coasts here in the United States.
LuxeSF: Who uses your services most?
Syndi: I am typically hired by corporations and companies, and businesses within the hospitality industry. Yet the true users of my services are the individual participants who attend my seminars and presentations. They are the ones who hold the keys to success, in whether---or not---a company changes its core culture toward building a better workplace and environment to do good business. Long after I have served a company, it is typically the individuals who enroll in our continuing education programs, including a complimentary subscription to our "Etiquette Tip of the Month" newsletter, filled with lots of new tips each month.
LuxeSF: Do you find any difference between mainstream and luxury marketers?
Syndi: Yes. For luxury marketers it is even more critical they deliver and provide the ultimate in guest and customer service. When dealing with higher level items, the luxury buyer expects a superior level of service along with it. As the world is becoming more diverse, the multi-cultural luxury buyer will also expect service providers to be savvy, well educated and trained in how to present themselves well, without offending their clientele. Luxury marketers must become what I call a "true cosmopolitan"...a person who is worldly and well-educated on how to adapt to any situation, among people from all walks in life.
LuxeSF: As a transplant from the East Coast, it strikes me that business etiquette as practiced in northern California is woefully lacking. Is that true? Is there a regional difference?
Syndi: There is a regional difference and it's mainly reflected in the culture of the city or the region. On the East Coast, for example, they are much more punctual. Lack of meeting punctuality is not accepted, whereas here it's tolerated. Also, wearing proper attire to various events is also much more practiced on the East Coast than West Coast.
LuxeSF: Why is that?
Syndi: Bluntly and simply put, etiquette has not been part of the fabric here on the West Coast. We allow and tolerate bad behavior at home, in the workplace, and in public, whereas, back East people have been known to lose their jobs over poor and improper behavior. In the West, we glorify the notion of being free, often at the expense of common courtesies and civility. Yet, I think the pendulum is swinging back. People are recognizing the importance and value of treating others properly as the key to success in all aspects of life, not just in business. By being educated in these areas, you will be able to deliver better customer and guest service, live a more productive and happy life, and in so doing create a better sense of well-being in everything you do. This is truly what etiquette is all about.
To view the full article and other information on the Luxury Marketing Council-San Francisco, see http://www.luxesf.com. To contact Ms. Seid as a trainer or speaker, or to find out more about Advance Etiquette, please visit www.advancedetiquette.com.
Syndi Seid is the etiquette expert of choice for the world’s leading organizations and media properties seeking comprehensive training on social etiquette and international business protocol.
As founder of Advanced Etiquette Worldwide, Syndi helps senior executives, business professionals, and main-line employees overcome their fears and insecurities to find poise, confidence, and authority in any social situation,
anywhere in the world http://www.advancedetiquette.com/about.html