They say you can’t judge a book by its cover. But in reality, if you walk through a book store, some covers just jump off the shelf at you. Why does one book grab your eye, while you pass over many others? What is it that attracts you and makes you actually pick up to the book to see more? The bottom line is that if you want to sell your book, you need to have a well designed cover.
This is especially true if you are going to self publish your book. You want to make sure you carefully consider your cover design because the first impression of your cover can make a difference in how well your book is received and your cover will make a big difference to whether it is purchased or not.
How do you do that? Well, the color and picture on the front of the book is what first attracts the most attention and the title should be catchy enough to add to that first attraction. After the front cover has caught the attention of the reader it still needs to be compelling enough to make the potential reader actually pick up the book to read the back. The back of the book is where the reader decides to buy or not. A potential reader will spend an average of 3 seconds on the front cover and 8-15 seconds on the back cover. That is not a long time to convince a reader to buy, so you can see why your cover has to be good!
The introduction on the back cover should be clear, concise and catchy. For example, if you had a book on credit repair you may want to start with "Do you want to increase your credit score?” Then, give them some ways the book will help them achieve that. The reader will look at the back of the book to see if the book will answer their questions or entertain them. If the introduction is good they will briefly look inside the book and then glace back at the cover.
The back cover should also include a short bio with your picture. Your reader will want to contact with you on a personal level and a picture will allow them to do that. Your bio should give them information that tells them why you are qualified to write the book.
A great book cover design will increase sales. Need help? There are many design companies that specialize in book cover design. However, it is important to choose a designer that can capture the message you want to convey and attract attention to your book.for free book consultation firstname.lastname@example.org