Gary talks about passions... any type of passions: shoes, ball caps, peanut butter, or car parts, and how these passions actually can be profitable for you! What is a passion to Gary? Well, if you stay awake at night thinking about your passion, you can talk about your passion to anyone that will listen, and you can do what you are passionate about all day and night without getting bored or tired, then you have a true passion. As long as you have a true passion, you can follow Gary’s formula to cash in on it and Crush It! Gary tells you how to do so in his book.
For example, Gary explains that if you are doing what you are passionate about, you will be willing to put in the long hours to build a strong brand and an online platform. With the advent of social media, we no longer have an excuse for not following our passions. Starting conversations online with individuals that share your passion could not be easier with the popularity of twitter, facebook and u-tube. However, he warns you that you will need to work hard but you will be happier than you have ever been.
If you are living your passion, following your dreams and completely happy, the money will follow and you will be CRUSHING IT.