Contact Candace Davenport

Set a Meeting or Send a Message

Contact Form and Meeting Scheduler by vCita

Discover How Becoming a Published Author Will Improve Your Credibility and Make You an Expert in Your Field! 

Search Site

« Do Your Think of Yourself as a Writer? | Main | Is There Value In Publishing a Book? »

Why is Writing So Important to the Success of Any Business?

Words. We talk, we read, we write. We use words without even thinking about them. Yet when somebody specifically mentions writing, many people freeze up not believing they can write. “I'm not a writer!” they say, truly believing it. Does that sound like you?

If you have a business, you need to understand that you are a writer, despite what you think. Writing does not mean just being an author of a book. If you have a web page or a blog, if you write articles and sales page copy or any other form of marketing for your business, you are a writer. If you are a business person, you need to change the perception of yourself by beginning to think of yourself as a writer and realize the importance of the words you use, especially in your business writing.

As you write, the language you select is very important. The words you choose will make a difference in how your reader perceives what you have written. You can dole out information, express your feelings, tell someone what to do, or just converse. You can make a sale or blow a sale just with your choice of words. You can convince, persuade, cajole, plead or entertain with your words. Your language will make people believe in you or think you are not worth the effort. How you communicate, the language you use, will say volumes about you.

Often time, your writing and the language you use is the very first introduction of who you are to your reader. If your use of language, e.g., choice or use of words, spelling, grammar, etc., is incorrect, then you will not be giving out the professional signals you want to send to begin a profitable business relationship with potential clients or customers. You can always become a better wordsmith. But it does take some work.

Here are some suggestions to improve your use of language which will ultimately improve your writing.
Observe and listen to language experts or just good speakers . Listen to the choice of words and how they use them.

  • Read, read and read. Pay attention to the language and how it is used in what you are reading.
  • Keep a dictionary and thesaurus at your side when you are writing, and USE them!
  • Carry a little notebook around with you and write down all the words you hear that you may not be sure of. Then look them up and use them in a sentence to get practice using them.
  • Listen to the classics being read aloud. Listen to how the authors use language.
  • Pay attention to the words you use. Try to use a new word a day in your conversation or writing. Soon you will find that your vocabulary is increasing and your writing improves.
  • Did I mention, read, read and read? The more you read, the more you will find that you just become a better writer and communicator. Language will become more natural to you the more you read.

Many people do not realize the importance of language, or the words they use. As a result, they may not be presenting the best foot forward either personally or for their business. So, take the time to become a better writer by becoming better at the use of words. You will be glad you did!

As a Publisher and Writing Guide, Candace shows speakers, coaches and other service based professionals how to take what they uniquely do and build it into a marketing strategy that builds instant credibility by writing and publishing their own book. For those interested in getting started writing or how to use your words, the next one-day Writer's Workshop will be on 5/16/15 in Alameda, CA. For those of you who would like to work with her 1 on 1 on how to write your book, or would like to explore how you can publish with Our Little Books, please contact her for a free consultation.

References (19)

References allow you to track sources for this article, as well as articles that were written in response to this article.

Reader Comments (3)

In several of my previous careers I wrote awesome business letters, clear procedure manuals, regulatory documents, thousands (ten of thousands) emails, and the occasional performance review.

I love words and their proper usage and used that to great advantage but at no time did it ever occur to me to call myself a writer.

While I am still a little shy about proclaiming it, I do now recognize that I am. I am a writer. It's blogs, sales copy, flyers, speaker sheets, talks, and workshops now.

Frankly, the earlier stuff was easier. Easier primarily because it wasn't about me and my stuff. Words that flowed easily now fight me because they are so much more important. So I struggle and wrestle and sweat and swear. That's how I know I REALLY AM a writer.

April 13, 2015 | Unregistered CommenterKerry Hargraves

thanks for sharing this insightful blog!

July 12, 2018 | Unregistered Commenter10seos

First of all thanks for your effort and time that you give in your articles It helped me.I just want to say that keep posting article like this.

September 11, 2018 | Unregistered CommenterEdward Thomas

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>