I spent the other day sitting in the wonderful Alison Mark’s one day event, Your Business Makeover: 6 Figure Home Office. I went to network, see old friends, meet new friends and support Alison who is one of our authors (The Little Book of Sanctuary and The Little Book of Freedom from Clutter). I didn’t expect to come away with a huge take-away for me. This take-away really solidified a major shift I was going through on how I was looking at running a successful business. I know I must have heard this message a million times before, but it never ‘clicked’. So I am grateful to Alison and her event and for the Universe for providing what I needed, when I finally was ready to hear it and put it all together!
I had actually started this revelation process a couple of weeks ago. As I’ve done for the past few years, I recently started working a project job with a company that sells reading programs. I love the programs and always enjoyed talking to parents about their kids and how to use these great programs to get help for their kids. I was quite successful because I believed in the product.
This year however, rather than sell the programs, they asked me to interview sales people for the job that I’d been doing for the past few years. Interviewing potential enrollment coordinators, and listening to them gush about what we do, I found myself constantly having to remind them, “yes, it is a wonderful program, but the bottom line is that it is still a sales call. You have to get the credit card.” I realized that the success of this 42 year old company that has enhanced millions of kids reading abilities over the years, is not because of their wonderful programs, but because they have a business process in place to promote these wonderful programs.
So, when I heard Alison say, “To be successful, you need to be committed to the process of the business as opposed to being committed to the content of the business,” it all fell into place. You can have the most wonderful products/services in the world, but if you are not set up with processes to run your business, it really doesn’t matter how wonderful you are. Yes, you definitely can achieve some success with just good content, but to have that 6 or 7-figure success, you must get your business processes in place.
Bottom line take-away for me? To run a successful business, you need process over content.
Do you have your business processes in place? Have you experienced a recent revelation in the past few weeks?