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Wednesday
Jul282010

3 Steps to Help Your Online Marketing with SEO

There is so much to know about marketing online, whether you are marketing your new book or your age old business. This is especially true when you have to understand such marketing concepts as search engine optimization (better known as SEO). We are very pleased today to present an introductory post about SEO for Our Little Books Guest Post Wednesday. Eric Woolf of Pixels and Dots Cincinnati Web Design is the internet marketing and SEO expert for Pixels and Dots so he knows his stuff.

Everyone has heard that the internet is becoming larger and larger for doing business. And it really can be a profitable to sell your products or services online but it’s becoming more competitive than ever. Advertising rates are going up making it more expensive to get exposure to your site so there are other ways to do it inexpensively.

The first that I suggest is to optimize your site for the search engines. This is known as search engine optimization or SEO throughout the internet marketing community. By optimizing your site for the search engines you can get free traffic when people search for your type of product or service. Being listed on the top few spots allows you to get a lot of exposure to your site and generate more sales.

To get you started, some of the basics of SEO are listed below:

  • Optimize your pages or posts for the keywords that you want to rank for by including the search term in the Title and Meta description tags. Then you will want to include that same term into the body of the article so the search engines know that it’s relevant for their results.
  • Include anchor text links to the page that you want to get ranked for from other pages or posts on your site. So to rank your site for Cincinnati search engine optimization, you would link to that keyword with the URL. The following sentence is an example: “Also check out our local Cincinnati search engine optimization and internet marketing services.”
  • Getting a lot of other sites to link to your website is one of the most important factors when ranking your website as an authority for the search engines. As I have done here, writing and providing free content to other websites such as Our Little Books can help them build up great content, while providing a link back to your site. It’s a win win situation that helps everyone.

The second way to market through the internet inexpensively is with social media (Twitter, Facebook, Linkedin, etc.). Connecting with people through social media pages gives your brand more recognition and exposure since millions of people use social media to connect. This is a great way to get exposure to your blog because it builds a connection and trust. People can see that you are a real person and can read about you on your social media page. This can increase the trust for visitors to actually buy anything that you’re selling.

This is a brief overview of what SEO is all about. Please leave any comments below and ask questions. With all your questions, hopefully I can make an in depth post about some more technical SEO tips for blogs.

Eric Woolf, an SEO/Marketing Expert, works with Pixels and Dots Cincinnati Web Design, a design agency that specializes in brand identity and marketing strategy. Eric has a BS in Technology from Bowling Green State University and specifically works with Pixels & Dots in internet marketing, and search engine optimization. If you have any questions, please feel free to contact him and he will be glad to share some of his greatest SEO tips with you.

Reader Comments (9)

Thanks for some much-needed information! I find it easy to throw in tags and key words too randomly, and your examples gave me focus.

July 28, 2010 | Unregistered CommenterJudy Stone-Goldman

Eric -- a topic for a future discussion might be about the use of short and long-tail words..

July 28, 2010 | Unregistered CommenterJeannette Paladino

Thanks for sharing some great tips. Sometimes its easy to get lost in the creative process.

July 28, 2010 | Unregistered CommenterStacey

What do you think of Reddit as a complement to Twitter, Facebook, Linkedin, Internationas and ASMALLWORLD? And not to forget Stumbleon? What's your experience with them?

July 28, 2010 | Unregistered CommenterCatarina Alexon

Thanks for the tips Eric. One thing I have found useful is to take it one step at a time.

July 28, 2010 | Unregistered CommenterSusan Oakes

Hi! I have to admit I'm not an SEO expert. My big question is: how do you know what words to use? What words are most searched? I need to learn more about all of this...

July 28, 2010 | Unregistered CommenterLaura Sherman

Thanks really good one for the newbies of seo....Helpful to them ...

Integrated Solutions

July 29, 2010 | Unregistered Commenterintegrated solutions

Hi everyone, sorry for the late response. I have been away from my computer for a few days.

@ Judy, I agree. I find the best way is too just write your article first naturally and then go back and optimize it with certain keywords. Usually it will turn out correctly when you only think about writing well.

@Jeannette & Laura, yes having a keyword strategy is one of the most important parts of SEO. I'll write up a post for Julia here shortly. In the meantime, search in Google for "Google Keyword Tool". This is one of my favortie tools to use but there are others to use also. Most of these are accurate but they give you a good idea of what keywords to optimize for. More on this later.

@ Catrina, I do think Reddit and StumbleUpon can help but it works out best if it doesn't get buried in all the clutter. The best way is to interact with people and see if they will hit the like button. This will get more exposure to your submission. The links carry the NOFOLLOW attribute though so search engines don't necessarily follow the link.

August 2, 2010 | Unregistered CommenterEric Woolf

Hey!
Thanks for sharing this. This is worth reading. Great job.

July 12, 2018 | Unregistered Commenter10seos

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