Writing a Book? 10 Ways to Build Your Author Platform Online, Part Two

We are very pleased today to have for Our Little Books Guest Post Wednesday, Part Two of a repost by Stephanie Chandler, CEO of Authority Publishing which outlines the 10 ways to build your author online platform. We think, for anyone that is considering writing their own book, that these 10 ways are important enough to set out again. Enjoy!

6. Promote with Articles: Write for industry publications and related websites to build your credibility. Writing opportunities are abundant on the Internet! You can also make your articles available for reprint through sites like www.ezinearticles.com, www.ideamarketers.com, and www.goarticles.com. 

 7. Contact Bloggers: Search blog directories such as www.Technorati.com to locate blogs that cover subjects related to yours. Contact bloggers to inquire about book reviews, guest posts, interviews and other ways you can work together. 

 8. Be a Guest on Internet Radio Shows: Podcasts, teleseminars and Internet radio shows provide a fantastic opportunity for exposure. Unlike traditional radio where you might be interviewed for 10 minutes, online shows typically have guests on for up to an hour. An added bonus: listeners are often at their computers ready to buy. To find relevant shows, search Google for keywords and look at shows archived on iTunes. Also check out sites like www.blogtalkradio.com, www.alltalkradio.net, www.wsradio.com, www.womensradio.com, and www.planetteleclass.com.  

 9. Leverage Social Media: Sites like LinkedIn.com, Facebook.com and Twitter.com are ripe for finding and building an audience. Create an interesting profile and get active in social networking communities. The biggest cost here will be in your time so spend it wisely and identify the best opportunities to expand your reach. Here are some helpful tools: www.tweetdeck.com, www.hootsuite.com and www.ping.fm. 

 10. Be Seen and Heard Everywhere. Marketing is all about repeat exposure. Build your brand by getting known for your expertise. Participate in all of the above suggestions and more. Contact the media, go out and speak, write articles for trade publications and find new ways to reach your target audience.

Stephanie Chandler is an author of several business and marketing books including “The Author’s Guide to Building an Online Platform: Leverage the Internet to Sell More Books,” “From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products” and “LEAP! 101 Ways to Grow Your Business.”

She is also founder and CEO of  AuthorityPublishing which provides custom book publishing and author marketing services for business, self-help and other non-fiction books. A frequent speaker at business events and on the radio, Stephanie has been featured in Entrepreneur Magazine, BusinessWeek, Inc.com and many other media outlets. Visit  StephanieChandler for author and speaker information.

Are you having trouble getting started on your author platform? Do you need help setting one up? We will provide you with a free consultation.