If you are writing a book or developing a product you need to define your niche market. A niche market is a group of people or businesses that have similar interests that can be identified and reached. By defining your market you can determine who you are going to market to which will help determine how you couch your marketing and how you spend your marketing dollars.
Here's the process to find your niche business or book topic:
Find a niche product or service you are passionate about.
It is important to find a product, topic or service you are passionate about. If you are going to devote time and energy to develop your site, build traffic and generate money you will need to enjoy what you are doing.
Determine your target audience.
Do your homework. Make sure the product you want to promote has a big enough market to make it worth while. You do not want to have a topic too broad that you blend in with all of the other sites. For example, if you love animals you may want to narrow your market to dogs. You can even further narrow your dog market to small dogs. However, be careful not to go overboard in defining your market because if you narrow your small dog market to only pugs it may become too narrow. You need to find that one point where there is sufficient market yet not overwhelming.
You can search keywords to see how many people search for the niche market you are targeting. This also applies if you are trying to determine your book topic. You may be interested in women’s health. A niche market of just women would be overwhelming, but if you further narrow your niche to women approaching menopause, you have created a strong and powerful defined niche that will be filled with useful keywords.
Find out what your customer wants.
If you already have a business or product you can take a survey to find out what your customers want. You can also test a product with your customers to see if it will be worth your time to pursue. If you are a business owner and want to write a book about motivation you might give a free tip sheet on how to motivate your staff. If it is popular it may be a good topic for a book. If you sell retail items and want to expand your product line, sell the product for a limited time to see what kind of response you get before you stock up on inventory.