The Importance of Blogging in Developing an Author’s Online Platform.

Part 2 of 2

 Last post we gave you several reasons why you might want to blog to increase your online author platform. In this post, we will continue the same ideas and provide you with some more reasons why blogging is a great way to increase exposure for you and for sales of your book.

• You can sell your book on your blog.  If people follow your blog on a regular basis, they will likely be interested in purchasing your book and you may have a built in audience before you have your next work finished! You can have a special page just for the sale of your book on your blog. This is very helpful especially if you do not have a dedicated website for the sale of your book. It is easy to connect your blog site to Paypal so that you can easily accept payment. 


• You can be found on the internet. Google loves blogs because you are constantly updating your content. This will increase your internet presence so that when people search for your name it will likely be found in the search.  The more you appear, the higher you rank!


• Blogging is great for practicing writing. You can have a constant flow of ideas with little research for each post. These posts can often be combined to make an article and ultimately, a little book!

 Article marketing is another way to increase your online presence and we will address that in a future post.

Ready to publish your book? Contact us for a free consultation on how to get started at info@ourlittlebooks.com.